COVID-19 has caused significant disruption to the way we live and work, and to businesses and the economy. Throughout the crisis, many companies responded to accelerated digital adoption and changing consumer needs with short-term digitally-driven solutions. Now is not the time to let off, with no permanent solution to COVID-19, rising cases and potential new restrictions on the horizon, digital will play a key role for the rest of this year, and into 2021. The shift to digital for many is here to stay.
This post first appeared on The Glasgow Chamber of Commerce.
Forgive the dramatic headline. But I wanted to capture your attention for just a few minutes to explain what ‘remarketing’ is as well as some of the opportunities it presents. If you’ve never heard of this term please keep reading, as for a lot of businesses it can so often be an under-utilised but amazingly low-hanging opportunity to reach old and new customers.
This post first appeared on The Edinburgh Chamber of Commerce.
A “dark art”; it couldn’t be further from the truth. I’ll be the first to admit that the practice of SEO has had its ups and downs over the last few years. Google has the monopoly on search and they have changed the goal posts many times. But SEO is still one of the top digital marketing practices for return on investment.
This post first appeared on Entrepreneurial Scotland.
Whether you are the owner or working in-house for a B2B or B2C business, one of the best digital marketing initiatives you can do right now is Paid Search Marketing or Pay-Per-Click (PPC) on Google Ads. It can work for almost any type of business and offers measurable ROI.