There’s no doubt AI is going to revolutionise a whole host of sectors and industries, not just in the way we work, but in how those things are delivered in society. However, for marketers, as with any shiny new thing we can get our hands on, we often think in the here and now about […]
16
Jul
Jul
The realm of Pay-Per-Click (PPC) advertising is continually evolving, and one of the most interesting developments is the growing use of generative Artificial Intelligence (AI). This technology offers a host of benefits that can significantly enhance PPC efforts, particularly when it comes to crafting compelling ad copy. https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live Understanding Generative AI in Ad Copy Creation […]
16
Jul
Jul
Generative AI has the potential to reshape the landscape of SEO, opening new avenues for content creation, keyword optimisation, user engagement, technical priorities and analysis. Let’s delve into some innovative ways to leverage generative AI for your SEO efforts. Optimising Content for Voice Search Voice search is gradually becoming the norm, thanks to the proliferation […]
16
Jul
Jul
Generative AI is a type of machine learning that allows computers to generate new content without explicit input from humans. Instead of relying on a pre-programmed set of responses, generative AI models learn to create their own responses based on their training data. This technology is particularly useful for creating natural language, like the human […]