Shepherd Chartered Surveyors

Improved Search Marketing

Shepherd Chartered Surveyors are Scotland’s leading Chartered Surveyors. They cover Scotland with 33 offices and have decades of experience and in-depth local market knowledge.

Shepherd Chartered Surveyors already had an agency in place before coming to 8th Row Digital. Despite only achieving mediocre results, they still recognised the value SEO and PPC could bring to their business. Shepherd came to us to overhaul their SEO and PPC strategy so they could better meet their business objectives for 2020 and beyond.

Challenge

Challenge

Shepherd's website had strong signals, but the content and UX were badly optimised for SEO. Their PPC campaigns were poorly managed, wasting a lot of money in a highly competitive sector. Combined, these factors meant that their online presence was almost entirely ineffective.

Solution

Solution

We carried out a technical SEO audit on the website to determine what needed to be done. We knew some areas were reasonably strong, but before we could put more proactive SEO in place, we needed to make sure there were no major stumbling blocks.

We first fixed several optimisation issues we’d identified. We then moved on to develop a better plan for Shepherd’s high-priority keywords, which had not been ranking well. We were confident that this approach would bring in extra traffic and new customers. At the same time, we launched Paid Search campaigns - an integrated approach that worked wonders. Our series of campaigns created a ‘virtuous circle’ of top-funnel customers, reinforced by remarketing and audience-focused campaigns. This strategy allowed us to bring customers who were close to conversion back at the right time.

The Results

Through working with 8th Row Digital, Shepherd’s now have:

  • significant traffic and enquiry increases
  • a faster site
  • UX improvements
  • a much higher ROI

They benefit from:

  • a 164% year-on-year uplift in organic traffic
  • a 170% year-on-year uplift in new users
  • a 324% improvement in pages viewed per visit
  • a 95% increase in session duration to 2.5mins
  • drastically decreased bounce rate (79%)
  • a 750% increase in ROI from PPC
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From The Client

8th Row Digital really took the time to understand our business and target audience. Their detailed market knowledge meant that the approach was targeted, relevant and cost-effective. Everything was explained clearly and concisely and the results, in terms of our online marketing and subsequent market share and conversions speak for themselves.
Martin Waite
Managing Partner

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