A Better Search Marketing Strategy
Squire's Garden Centres is a successful family-owned horticultural business. There are 16 Squire's Garden Centres to discover across Surrey, Sussex, Middlesex, West London and Berkshire.
Squire's came to 8th Row Digital for help in developing their SEO, PPC and Paid Social strategy, as well as a Technical SEO review of their website.
Challenge
Squire’s approach to marketing was very traditional but had dipped into search marketing a little. This meant they were missing out on the many benefits it could bring to their business. They realised doing more SEO and PPC could help them achieve their marketing objectives, but they weren’t sure how to put them into practice.
They also knew that they could improve their website’s technical SEO, but weren’t sure how or where to begin.
Solution
We started by looking at Squire’s website to see what worked and what didn’t. This gave us the information we needed to start making the necessary changes. We began by putting in fixes that would make immediate improvements to site performance, before turning to issues that would take longer to sort. We decreased the site’s loading speed, improved UX, tidied up internal linking, and strengthened weak content.
We now knew enough about Squire’s needs and business objectives to develop effective SEO and PPC tactics. We identified valuable keyword and content opportunities, taking both SEO and PPC into account. These were used as part of a series of effective online campaigns. We supported this approach with retargeting, creating a strategy that grew brand awareness, increased customer engagement, and improved sales.
The Results
Through working with 8th Row Digital, Squire’s now have:
- a technically optimised, faster loading site
- improved SEO and Local SEO strategies that continue to increase traffic
- a series of PPC campaigns with positive ROI
They benefit from:
- a 61% year-on-year uplift in page views
- a 34% year-on-year increase in users
- a 41% year-on-year increase in sessions
- more than 500% ROAS
- a 6-second decrease in average site loading speed
