Case Study / Property / SEO / PPC

Shepherd Chartered Surveyors

Turning search visibility into better enquiry journeys and a much stronger paid return.

Shepherd wanted digital marketing to contribute more strongly to residential revenue. The work focused on tightening PPC structure, strengthening on-site copy and improving the route from visit to enquiry.

That combination increased organic visibility, improved engagement and made paid search substantially more efficient.

Strategy • SEO • PPC • UX • Content

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Highlights

164%
organic traffic uplift
170%
new users uplift
324%
pages per visit improvement
750%
PPC ROI increase

The challenge

Underperforming search channels were limiting enquiry growth.

Shepherd needed digital marketing to contribute more strongly to residential revenue. Existing PPC activity needed sharper structure and more relevant copy, while organic visibility needed a clearer SEO plan and stronger on-site content.

The job was not simply to add traffic. It was to improve traffic quality, make the journey clearer and increase the return from paid search.

What changed

A tighter, clearer scope.

01

Audit and triage

The website, PPC account and wider digital plan were reviewed first so the most important issues were corrected before growth work began.

02

Restructure PPC

Campaigns were rebuilt with better targeting, stronger copy and a more deliberate bidding approach to improve paid-search return.

03

Strengthen SEO content

On-site copy was improved and new search-focused content was created to make the site more relevant for both users and search engines.

04

Improve the user journey

The journey from landing to enquiry was tightened so stronger traffic had a clearer route through the site.

Commercial outcome

More visibility, better engagement and a stronger paid return.

The result was not just more traffic. Organic traffic and new users grew sharply, pages per visit improved, session duration increased and PPC delivered a much stronger return.

That points to two things happening at once: better search visibility and a better on-site experience once people arrived.

Strategy • SEO • PPC • UX • Content

Client feedback also pointed to the work being targeted, relevant and cost-effective, with the commercial results as the clearest proof of value.

Performance signals

Organic search

164% organic traffic uplift

Organic traffic rose 164% year on year, with new users up 170%.

Engagement quality

95% longer session duration

Session duration increased by 95%, engagement rate reached 80% and pages viewed per visit improved by 324%.

Paid search

750% PPC ROI increase

PPC became a much more efficient channel once targeting, copy and bidding were rebuilt.

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