Jack of all Trades.
Master of Outcomes.
Senior-led digital agency of one. Hands-on, direct, nimble, results-driven.
Jack of all Trades.
Marketing. Engineered for Outcomes.
I help businesses get measurable outcomes from digital – more visibility, more qualified enquiries, and better ROI.
8th Row Digital is a senior-led digital agency of one. You work directly with the person planning and delivering the work, so priorities stay clear and nothing gets lost in translation.
Your goals become the plan. The plan becomes measurable progress. I’m based in Glasgow, but have clients across Scotland and some in England.
Clients
Past and present.
Services
These are the core areas I work in.
Strategy, Planning & Direction
I help you align objectives, audiences, budgets and KPIs – then turn that into a clear, prioritised plan you can actually execute.
SEO (technical + content + local)
Technical fixes, local visibility and content that earns rankings – so you attract high‑intent traffic that compounds over time.
PPC & Paid Media
ROI-focused paid campaigns (search and social) built, tested and optimised continuously – so spend goes where it performs.
Email Marketing & Lifecycle
Newsletters and automations that nurture, convert and retain – turning first-time buyers into repeat customers.
Web, E-Commerce & Conversion
WordPress/WooCommerce builds and improvements focused on speed, UX and conversion – giving your marketing a platform that performs.
Analytics & Reporting
Tracking and reporting that shows what’s working (and what isn’t) – so decisions are based on evidence, not guesswork.
Ways to Work with Me
Choose how you’d like to work together – then I’ll pull in the right mix of channels to hit your targets.
Strategy Sprint
A focused engagement to align your business goals, budgets and KPIs – then turn them into a prioritised plan. You’ll finish with clear direction, channel priorities, and a practical 90‑day roadmap for what to do first (and what to ignore).
Website Build / Rebuild
A WordPress/WooCommerce build or rebuild that supports marketing outcomes – not just a nicer looking site. Conversion‑focused structure, SEO foundations, and tracking set up properly, so your campaigns have a platform that performs.
Growth Partner (Monthly)
Senior marketing leadership plus hands‑on delivery each month. We set priorities, execute across the right channels, measure what’s working, and optimise continuously – so momentum builds and your spend goes where it actually moves the needle.
Certifications
Have a project in mind?
If you already know the challenge, send it through. If you don’t, describe the problem and I’ll suggest the best next step.
Senior-led digital marketing
Jack of all Trades.
Master of Outcomes.
Strategy, search, websites and measurement — planned and delivered by one senior person.
8th Row Digital is built for businesses that want clear thinking, hands-on delivery and measurable progress without layers, handoffs or vague reporting.
Direct contact
Glasgow-based, UK-wide
Since 2009
Glasgow-based, UK-wide
Since 2009
Positioning
Marketing engineered for outcomes.
I help businesses get measurable outcomes from digital — more visibility, more qualified enquiries and better return from the channels that matter most.
8th Row Digital is a senior-led digital agency of one. You work directly with the person planning and delivering the work, so priorities stay clear and nothing gets lost in translation.
Your goals become the plan. The plan becomes measurable progress. I’m based in Glasgow, but work with businesses across Scotland and the wider UK.
What working together looks like
One person joining the dots.
- Objectives, audiences and budgets aligned before channel work starts
- Search, site, tracking and conversion treated as one connected system
- Clear priorities, plain-English reporting and direct accountability
- Flexible support: strategy sprint, build/rebuild or monthly growth partner
Experience
Since 2009
Digital strategy and channel delivery shaped around commercial outcomes.
Model
One senior lead
The person planning the work is the person doing the work.
Approach
Joined-up execution
Strategy, search, website, email and measurement aligned instead of siloed.
Base
Glasgow → UK
Local base, wider delivery, remote-first and in-person when useful.
Selected work
Evidence before claims.
Two stronger examples up front, with the wider archive just behind them.
Case Study / Ecommerce / Hospitality
Mimi’s Bakehouse
A WooCommerce rebuild followed by more structured digital activation. The result was stronger year-on-year online sales performance, more orders and a clearer paid-search return.
+12.6%
online net sales YoY
online net sales YoY
+13.2%
orders YoY
orders YoY
+15.5%
products sold YoY
products sold YoY
5.3x
Google Ads ROAS
Google Ads ROAS
Search campaigns later reached 8.1x ROAS.
View case study
Case Study / Property / SEO / PPC
Shepherd Chartered Surveyors
Search strategy, PPC restructuring and on-site improvements that increased organic visibility, improved engagement and produced a much stronger paid return.
164%
organic traffic uplift
organic traffic uplift
170%
new users uplift
new users uplift
324%
pages viewed per visit
pages viewed per visit
750%
PPC ROI increase
PPC ROI increase
Clients
Past and present.
Some of the businesses and organisations I’ve supported.
Services
Six core areas. One joined-up system.
No hiding the offer behind accordions. The core work is right here.
01
Strategy
Clear priorities before channels, budgets and timelines get away from you.
- Objectives, budgets and KPIs
- Audience and journey thinking
- Practical 90-day roadmap
02
Web Design
WordPress and WooCommerce work built to support visibility, UX and conversion.
- Rebuilds and improvement plans
- Conversion-focused page structure
- Speed, SEO and tracking foundations
03
SEO
Stronger technical health, better content and higher-intent search visibility.
- Technical and on-page SEO
- Local search and content planning
- Reporting tied to commercial outcomes
04
PPC
Paid campaigns structured for clearer return and better decision-making.
- Google Ads and paid social
- Account audits and rebuilds
- Conversion tracking and optimisation
05
Email Marketing
Lifecycle thinking that turns email into a more useful part of the customer journey.
- Newsletters and content rhythm
- Automations and lifecycle flows
- Retention and repeat-purchase thinking
06
Analytics
Tracking and reporting that make better decisions easier.
- GA4 and measurement review
- KPI definition and conversion tracking
- Clear, plain-English reporting
Ways to work with me
Choose the level of support that fits.
Then I’ll pull in the right mix of channels and priorities around it.
Focused engagement
Strategy Sprint
A concentrated piece of work to align business goals, budgets and KPIs, then turn them into a practical roadmap for what to do first — and what to ignore.
Build or rebuild
Website Build / Rebuild
A WordPress or WooCommerce build designed around growth, not just aesthetics — with stronger structure, sharper journeys and better foundations for SEO and tracking.
Ongoing support
Growth Partner
Senior marketing leadership plus hands-on monthly delivery. We set priorities, execute across the right channels, measure what is working and optimise continuously.
Platforms & certifications
Tools I work with regularly.
Have a project in mind?
If you already know the challenge, send it through. If you don’t, describe the problem and I’ll suggest the best next step.