Strategy, search, websites and measurement – planned and delivered by one senior person.
8th Row Digital is built for businesses that want clear thinking, hands-on delivery and measurable progress without layers, handoffs or vague reporting.
Positioning
I help businesses get measurable outcomes from digital — more visibility, more qualified enquiries and better return from the channels that matter most.
8th Row Digital is a senior-led digital agency of one. You work directly with the person planning and delivering the work, so priorities stay clear and nothing gets lost in translation.
Your goals become the plan. The plan becomes measurable progress. I’m based in Glasgow, but work with businesses across Scotland and the wider UK.
What working together looks like
Experience
Since 2009
Digital strategy and channel delivery shaped around commercial outcomes.
Model
One senior lead
The person planning the work is the person doing the work.
Approach
Joined-up execution
Strategy, search, website, email and measurement aligned instead of siloed.
Base
Glasgow → UK
Local base, wider delivery, remote-first and in-person when useful.
Selected work
Two stronger examples up front, with the wider archive just behind them.
Case Study / Ecommerce / Hospitality
A WooCommerce rebuild followed by more structured digital activation. The result was stronger year-on-year online sales performance, more orders and a clearer paid-search return.
Search campaigns later reached 8.1x ROAS.
View case study
Case Study / Property / SEO / PPC
Search strategy, PPC restructuring and on-site improvements that increased organic visibility, improved engagement and produced a much stronger paid return.
Clients
Some of the businesses and organisations I’ve supported.
Services
No hiding the offer behind accordions. The core work is right here.
01
Clear priorities before channels, budgets and timelines get away from you.
02
WordPress and WooCommerce work built to support visibility, UX and conversion.
03
Stronger technical health, better content and higher-intent search visibility.
04
Paid campaigns structured for clearer return and better decision-making.
05
Lifecycle thinking that turns email into a more useful part of the customer journey.
06
Tracking and reporting that make better decisions easier.
Ways to work with me
Then I’ll pull in the right mix of channels and priorities around it.
Focused engagement
A concentrated piece of work to align business goals, budgets and KPIs, then turn them into a practical roadmap for what to do first — and what to ignore.
Build or rebuild
A WordPress or WooCommerce build designed around growth, not just aesthetics — with stronger structure, sharper journeys and better foundations for SEO and tracking.
Ongoing support
Senior marketing leadership plus hands-on monthly delivery. We set priorities, execute across the right channels, measure what is working and optimise continuously.
Platforms & certifications
If you already know the challenge, send it through. If you don’t, describe the problem and I’ll suggest the best next step.
