Work

Search, ads and websites built for measurable growth.

A selection of client work across strategy, search, paid media and websites.

Some projects have fuller published detail. Others are shorter snapshots. Together they give a clearer feel for the work, the sectors and the kinds of outcomes behind it.

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Featured case studies

A closer look at two projects.

If you’d like a better feel for how I work, start here. These two show the brief, the thinking and the kind of outcomes I aim for.

Case Study / Ecommerce / Hospitality

Mimi’s Bakehouse

A WooCommerce rebuild followed by more structured digital activation. The result was stronger year-on-year online sales performance, more orders and a clearer paid-search return.

WordPress WooCommerce Google Ads Meta Email foundations

+12.6%
online net sales YoY
+13.2%
orders YoY
+15.5%
products sold YoY
5.3x
Google Ads ROAS

Search campaigns later reached 8.1x ROAS.

View case study

Case Study / Property / SEO / PPC

Shepherd Chartered Surveyors

Search strategy, PPC restructuring and on-site improvements that increased organic visibility, improved engagement and produced a much stronger paid return.

Strategy SEO PPC UX

164%
organic traffic uplift
170%
new users uplift
324%
pages viewed per visit
750%
PPC ROI increase
View case study

Project snapshots

More project snapshots.

A broader mix of shorter examples from different sectors and types of work.

Project Snapshot / SEO / Technical SEO / PPC

Squire’s Garden Centres

SEO, technical and PPC work for a 16-centre garden retail business, focused on stronger foundations, visibility and paid efficiency.

View project snapshot

Project Snapshot / Consulting / SEO / UX

University of Strathclyde TIC

SEO consulting for the TIC events team, identifying visibility gaps and a clearer route forward for search and UX improvements.

View project snapshot

Project Snapshot / Web design / WooCommerce / Photography

Billington’s of Lenzie

A WooCommerce relaunch and photography project that created a new online sales channel and delivered 300%+ website ROI in year one.

View project snapshot

Project Snapshot / PPC / Paid social / Strategy

John Gilmour Butchers

Digital ads launched at speed to reach new customers, build a direct-to-consumer funnel and deliver 454% ROI.

View project snapshot

Project Snapshot / Website design / Development

Reynard Garden Centres

A new website that moved the business on from a holding page and gave it a proper base for future search visibility.

View project snapshot

Project Snapshot / Website design / Development

Lenzie Gin

A clean launch site for a new gin brand, designed to establish an online presence without overcomplicating the first release.

View project snapshot

Relevant services

Explore the services behind the work.

Service

Strategy

Clarify the priorities before more budget or activity gets committed.

See Strategy

Service

Web Design

Improve or rebuild the website so it supports visibility, conversion and measurement properly.

See Web Design

Service

SEO / PPC / Analytics

Bring in qualified traffic, make paid spend more useful and measure what happens clearly enough to improve it.

See all services

Have a project in mind?

If you already know the challenge, send it through. If you don’t, describe the problem and I’ll suggest the best next step.