CASE STUDY
Shepherd Chartered Surveyors
Turning search visibility into more residential enquiries through sharper PPC structure, stronger on-site copy and a better user journey.
SEO
PPC
UX
organic traffic uplift
new users uplift
pages per visit improvement
PPC ROI increase
THE CHALLENGE
An established brand with underperforming search channels
Shepherd wanted digital marketing to contribute more strongly to residential revenue. Existing PPC activity needed sharper structure and copy, while organic visibility needed a more deliberate SEO plan and stronger on-site content.
The job was not simply to add traffic. It was to improve traffic quality, the clarity of the journey and the return on paid spend.
WHAT WE DID
Four focused workstreams
Audit & triage
We reviewed the website, PPC account and wider digital plan first, so major issues were corrected before growth work began.
PPC restructure
Campaigns were rebuilt with better targeting, better copy and a stronger bidding approach to improve return from paid search.
SEO content upgrade
On-site copy was strengthened and new search-focused content was created to improve relevance for both users and search engines.
UX improvements
We improved the user journey so traffic had a clearer route from landing to enquiry.
RESULTS
Better traffic quality, stronger engagement and far better paid return
The result was not just more visibility. Organic traffic and new users grew sharply, pages per visit improved, time on site increased and PPC delivered much stronger return.
session duration increase
engagement rate
new users uplift
pages viewed per visit
CLIENT FEEDBACK
The client highlighted the targeted, relevant and cost-effective approach, and pointed to the commercial results as the clearest proof of value.
Martin Waite
Managing Partner
RELATED WORK
More proof pages
Web design • WooCommerce
Billington’s of Lenzie
A stronger e-commerce experience that opened a UK-wide sales channel and returned 300%+ in year one.
View case study
PPC • Paid social
John Gilmour Butchers
A rapid-response ad strategy that built a direct-to-consumer funnel and delivered 454% ROI.
View case studyREADY FOR SOMETHING SIMILAR?
Let’s build the next proof page around outcomes, not filler.
If your current site, campaigns or reporting are under-selling the work, let’s fix that.