About

Senior-led from first call to final report.

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Pleased to Meet You

I’m Darren Healy. I’ve been running digital campaigns since 2009, and I built 8th Row to be the opposite of the typical agency experience – no polished pitch followed by a handover, no account-manager layer, and no mystery about who’s doing the work.

I’m a marketer first – digital is how I execute. I start with objectives, audience, offer and positioning, then build a plan you can actually deliver and measure.

You work directly with me throughout. One voice, one plan, one person accountable for outcomes.

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Why 8th Row Digital?

Most agencies have layers: a sales conversation, an account manager, then delivery by someone you haven’t met. I keep it intentionally lean – fewer layers, faster decisions, clearer accountability. You work directly with a senior marketer with hands-on skills and experience. And if a project genuinely benefits from extra hands (design/dev/video/content), I’ll bring in trusted specialists – but I stay responsible for the outcome.

Cost savings (without cutting corners)

I’m cheaper. You’re not paying for agency overhead, internal meetings, or handover time. You’re paying for senior thinking, senior execution, and work that moves the numbers. Getting your money’s worth.

Experience where it matters

I’m a senior marketer – not simply a channel specialist. I can set direction, shape messaging, choose the right mix of channels, and then deliver the work without dilution.

Accountability you can feel

You’ll always know what we’re doing, why we’re doing it, what changed, what we learned, and what’s next. No hand-offs. One person responsible for outcomes.

Mini Proof (add ASAP)

Most agencies have layers: a sales conversation, an account manager, then delivery by someone you haven’t met. I keep it intentionally lean – fewer layers, faster decisions, clearer accountability. You work directly with a senior marketer with hands-on skills and experience. And if a project genuinely benefits from extra hands (design/dev/video/content), I’ll bring in trusted specialists – but I stay responsible for the outcome.

What I Do

I provide senior marketing leadership with hands-on delivery – joining the dots between strategy, acquisition, conversion, retention and measurement. I can plug into one area, or run the whole system end-to-end.

  • Objectives, budgets, KPIs
  • Positioning & messaging
  • Segmentation and journey mapping
  • A practical 90‑day plan
  • SEO (technical, content, local)
  • Google Ads / PPC and paid media where it fits
  • Content planning to support demand
  • WordPress / WooCommerce builds and rebuilds
  • Landing pages and CRO
  • Speed, UX, performance foundations
  • Email marketing and automations
  • Nurture, repeat purchase, win‑back
  • Remarketing logic that matches the journey
  • Tracking foundations
  • Plain‑English reporting tied to KPIs
  • Decisions based on evidence, not guesswork

If you’re not sure what you need, I’ll start with what’s measurable, prioritise the highest-impact fixes, and build from there.

Why it’s Called 8th Row

The eighth row of the periodic table is theoretical – undiscovered elements.

That’s how I like to work: test, learn, and find opportunities others miss – then prove what works with measurable outcomes.

Common Questions

Yes. 8th Row is intentionally small and senior-led. You work directly with me (Darren) from first call to delivery and reporting – no account manager layer, no handovers.

You get:

  • One point of contact (less repetition, less dilution)
  • Faster decisions (no internal layers)
  • Consistent quality (senior attention on the work, not just the pitch)
  • Clear accountability (one person responsible for outcomes)

If I’m not a fit, I’ll tell you quickly. I take on a limited number of clients at a time so delivery stays sharp.

For larger projects, I can phase work into clear milestones or bring in trusted specialists – but I stay accountable for the outcome.

Core strategy, SEO, PPC management, and reporting are handled by me.If a project genuinely benefits from extra hands (e.g., development, design, video), I’ll propose specialist support up front – and manage it end-to-end so you’re not coordinating multiple suppliers.

Work is planned in clear cycles, progress is documented, and campaigns are set up to avoid single points of failure. If you need “always-on” cover, we can agree a backup arrangement for critical activity.

Simple and consistent:

  • Email / phone for quick questions
  • A short weekly update (what changed, what we learned, what’s next)
  • A monthly review if we’re working ongoing

You’ll always know what’s happening and why.

Most of my work sits in three buckets:

  • SEO (so the right people can find you)
  • Google Ads / PPC (so you can generate demand fast, with ROI tracking)
  • Web & landing pages (so visits convert into enquiries/sales)

If you’re not sure what you need, I’ll start with an audit and prioritise the highest-impact fixes first.

We set objectives agree the outcome first (enquiries, sales, ROI, cost per lead, conversion rate – whatever matters most). Then I set up tracking so we can measure progress and make decisions based on evidence, not opinions.

I’m Glasgow-based and work remote-first. Most projects don’t require in-person meetings, but I’m happy to meet in Glasgow by appointment when it’s useful.

Projects are priced based on scope and impact. If you tell me your goal and timeframe, I’ll recommend the best approach and give a clear quote. For ongoing work, I offer monthly retainers once the foundations are in place.

Have a project in mind?

Please feel free to email me or arrange to book a 20-minute call.