Digital Advertising to Reach New Customers

Services: Strategy, PPC, Social Ads


The coronavirus meant John Gilmour Butchers had to act fast to create new sales channels. They came to us to develop an effective set of digital ad campaigns to sell directly to the right target audience of consumers who wanted to buy high quality meats online. 


We set about developing a strategy for the digital ads focusing on social ads and PPC to reach the right audiences. Facebook was used as the primary platform to reach new customers for the the opportunities it provides in blending strong visuals, copy, as well as audience targeting and retargeting tools. Google Search and Display ads were also used to develop awareness and develop key brand messages.


Through working with 8th Row Digital, John Gilmour Butchers saw:

  • a 454% ROI 

  • increased website traffic from key audiences

  • a new fast growing direct-to-consumer sales funnel

  • growth of their customer base 

  • uplift in repeat sales

From the Client

I have worked with 8th Row Digital in the past so when our business model was significantly impacted by Covid-19, they were my first choice in getting us moving in the digital world. They quickly understood what we needed and suggested several avenues to help us reach our goals. They have a great understanding of the complicated world of digital advertising and are excellent at assisting clients in their understanding too. They are incredibly proactive and excellent to work with; highly recommended. 

Alice Wookey – Head of Online Sales