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Project Snapshot / Food & Drink / Website Design

Lenzie Gin

A simple launch site for a new gin brand that needed to look polished from day one.

Lenzie Gin approached 8th Row to create a holding page for a new small-batch gin. The site needed to be informative, minimal and visually strong enough to reflect the quality of the bottle and brand.

That made this a focused launch project: get the product online quickly, present it well and support early awareness and sales conversations.

Website Design • Website Development • Photography-Led Presentation

Web Design

At a glance

Project type

Launch holding page

The brief was intentionally focused: get a new brand online quickly and cleanly.

Creative approach

Photography-led presentation

The bottle, brand and serving details needed to do most of the visual work.

Site structure

Simple one-page build

The site stayed concise while still covering botanicals, background and product details.

After launch

Ready to expand

Other Lenzie Gin products were added later as the range developed.

The challenge

The brand needed an immediate online presence.

Lenzie Gin was a new small-batch product and needed a site that could explain the brand, support early awareness and give potential customers a proper first impression.

Because the launch stage was still early, the right answer was not a large website. It was a focused page that looked right and communicated enough.

What changed

A concise site built around the product itself.

01

Keep the structure simple

A one-page format made sense for a launch-stage site where clarity and speed mattered more than breadth.

02

Let the photography do the work

Strong imagery helped the site feel polished without needing excessive copy or visual devices.

03

Cover the essentials well

The page highlighted the bottle, the background of the gin, botanicals, style and suggested serve.

04

Make expansion easy later

The site gave the brand a clean starting point rather than trying to overbuild too early.

Outcome

A clean launch site that gave the brand somewhere credible to start.

The finished page gave Lenzie Gin an immediate online presence that looked polished, communicated the right essentials and supported early awareness work without overcomplicating the launch.

For a new product, that is often exactly what is needed: a site that feels considered, brand-appropriate and ready to grow with the range.

Website Design • Website Development • Product Presentation • Launch Support

From the client

“The brief was a simple holding page that could inform customers and support sales. 8th Row designed and delivered it quickly and gave us an online presence straight away.”

Mark Billington — Owner

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