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Project Snapshot / Garden Retail / Website Design

Reynard Garden Centres

A new website for a family-run business that had effectively disappeared online.

Reynard had loyal customers, but no working website to support new discovery online. Worse, the existing domain was pointing to a holding page in search, which risked making the business look inactive or closed.

The brief was to create a site that reflected the character of the business, provided useful information and gave digital activity a proper place to land.

Website Design • Website Development • UX • Basic SEO

Web Design
SEO

At a glance

Starting point

No working website

The business had loyal customers but was not being represented properly online.

Search risk

Holding page in Google and Bing

The domain setup risked giving the impression that the centres were no longer active.

Design goal

Family-run and distinctive

The new site needed to feel informative, usable and true to the character of the business.

Practical result

Fast, SEO-ready website

The new build provided a proper base for future digital marketing.

The challenge

The business was effectively absent online.

Reynard already had a loyal audience, but it lacked a functioning website and the live domain experience in search was actively unhelpful.

That made the project partly about visibility and partly about trust: the business needed a proper digital home that reassured people it was current, active and worth visiting.

What changed

A practical site with more personality.

01

Define what the site needed to do

The project started with practical discussions about what customers needed to find quickly and what the team needed to manage easily.

02

Make the site informative and easy to update

The structure was built to be clear for visitors and workable for the internal team over time.

03

Show the Clyde Valley locations clearly

Location visibility was important because the site needed to help both existing and new customers find the centres easily.

04

Bring through the business’s character

The site was designed to feel more distinctive than a generic garden-centre template, with space for offers and gardening tips as well.

Outcome

A proper digital home to build on.

The new site gave Reynard a real online presence, a faster and more technically sound website, and somewhere credible to direct future digital activity.

That may sound basic, but for a business that had effectively fallen out of the digital picture, it was the essential first step: become properly present, usable and searchable again.

Website Design • Website Development • UX • Basic SEO • Content Structure

From the client

“8th Row took the time to understand what we needed and saw the project through properly. This feels like the start of a proper digital presence for the business.”

Trisha Scott — Owner

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