Project Snapshot / Garden Retail / SEO / PPC

Squire’s Garden Centres

Building stronger digital foundations for a traditional garden-centre business.

Squire’s had already started to explore digital marketing, but the approach was still largely traditional and there was uncertainty over where to focus time and budget across a 16-centre business.

The work centred on creating a clearer digital plan, improving the site technically and using SEO, local SEO and PPC more deliberately.

Strategy • SEO • Technical SEO • PPC • UX

Strategy
SEO
PPC

At a glance

Retail footprint

16 garden centres

The strategy had to work across multiple locations, audiences and seasonal priorities.

Search focus

SEO, local SEO and PPC

The brief was not one channel in isolation, but a more joined-up digital approach.

Immediate gains

Faster site, better foundations

Technical improvements and cleaner planning created a stronger base before wider growth work.

Paid activity

Positive-ROI PPC

Campaigns were built to support both awareness and return.

The challenge

A traditional marketing approach needed a clearer digital plan.

Squire’s knew digital could contribute more to the business, but needed a clearer route into it. The website also needed attention before more ambitious channel work could make sense.

That made this as much about planning and prioritisation as it was about channel execution.

What changed

A tighter, more usable digital setup.

01

Audit the site and the plan

The first step was to understand strengths, weaknesses, opportunities and threats across the website and the wider digital direction.

02

Fix the important issues first

Significant website issues were addressed before broader implementation work began.

03

Build a more focused SEO approach

Keyword opportunities, content priorities and local-search improvements gave the team a clearer path forward.

04

Run segmented PPC campaigns

Campaigns were built around different customer segments rather than a one-size-fits-all approach.

Outcome

A better base for long-term digital growth.

The result was a faster, technically stronger site, more deliberate SEO and local SEO activity, and PPC campaigns that combined awareness generation with positive return.

Just as importantly, the digital work became more joined-up with the internal marketing team rather than sitting off to one side of the wider business.

Strategy • SEO • Local SEO • PPC • UX

From the client

“8th Row have become a great extension of the marketing team. They challenge our briefs positively, help us make better decisions on spend, and have already shown what digital can bring to the business.”

Karen Smith — Group Marketing Manager