Glasgow PPC / Google Ads

Google Ads Management & PPC Services in Glasgow

Senior-led Google Ads and PPC support for Glasgow businesses that want better enquiries, clearer performance and a paid channel they can actually trust.

If your PPC feels noisy, expensive or hard to measure, the answer is rarely more spend. It is clearer structure, sharper intent targeting, better ads and tracking you can rely on.

You work directly with me from the first review through to ongoing optimisation. No handoff, no account-manager layer and no confusion about what is changing or why.

Google Ads managementPPC audits & rebuildsGlasgow-based, UK-wide
Get in touch See PPC work

What this usually covers

  • Google Ads management and optimisation
  • PPC audits and rebuilds
  • Conversion tracking and reporting fixes
  • Landing-page review and journey improvements
  • Clearer performance against leads, sales or ROI

Remote-first, with Glasgow meetings by appointment where useful.

Experience

Since 2009

Paid search supported by broader digital experience shaped around commercial outcomes.

Access

Direct senior contact

You deal with the person doing the work, not a layer between planning, delivery and reporting.

Approach

Joined-up PPC

Campaign structure, tracking, landing pages and reporting treated as one connected system.

Base

Glasgow → UK

Local base, UK-wide delivery, remote-first and in person where useful.

Selected PPC work

PPC case studies.

Two examples of paid search work with clear objectives, focused execution and commercially useful results.

Case Study / Ecommerce / Hospitality

Mimi’s Bakehouse

A WooCommerce rebuild followed by more structured digital activation. The result was stronger year-on-year online sales performance, more orders and a clearer paid-search return.

WordPress • WooCommerce • Google Ads • Meta • Email foundations

+12.6%
online net sales YoY
+13.2%
orders YoY
+15.5%
products sold YoY
5.3x
Google Ads ROAS

Search campaigns later reached 8.1x ROAS.

View case study

Case Study / Property / SEO / PPC

Shepherd Chartered Surveyors

Search strategy, PPC restructuring and on-site improvements that increased organic visibility, improved engagement and produced a much stronger paid return.

Strategy • SEO • PPC • UX

164%
organic traffic uplift
170%
new users uplift
324%
pages viewed per visit
750%
PPC ROI increase
View case study
See all work

01

Google Ads management for Glasgow businesses

For businesses that want a cleaner account, better-quality enquiries and clearer decisions.

The goal is not to chase clicks for the sake of it. It is to align search intent, ad copy, budgets, landing pages and measurement so paid search becomes easier to trust and more useful commercially.

Talk about your PPC

What this usually covers

  • Campaign structure and intent grouping
  • Ad copy and asset direction
  • Negative keyword control
  • Budget and bid management
  • Conversion tracking review
  • Ongoing optimisation and reporting

Best fit

Usually the right fit when there is already demand to capture, quicker momentum is needed than SEO alone can provide, or an existing account needs more senior direction.


Related work
Mimi’s Bakehouse
More structured paid search helped turn a stronger ecommerce base into a clearer commercial return.


Related work
Shepherd Chartered Surveyors
PPC restructuring helped produce a much stronger paid return and a cleaner enquiry journey.

02

PPC audits, rebuilds & landing-page fixes

When PPC is underperforming, the first job is usually diagnosis.

Many accounts do not need more campaigns, more automation or more spend. They need wasted budget removed, intent cleaned up, tracking fixed and the landing experience improved after the click.

Get in touch

What this usually covers

  • Account audit and waste review
  • Search-term and intent analysis
  • Rebuild plan where needed
  • Landing-page and CTA review
  • Tracking and reporting cleanup
  • Clear next-step priorities

Best fit

Useful when the account is already live, the numbers are hard to trust or PPC is being judged without enough visibility into what happens after the click.


Related work
John Gilmour Butchers
Digital ads launched quickly to create a direct-to-consumer route and deliver 454% ROI.


Explore
See all work
Case studies and project snapshots across PPC, SEO, websites and measurement.

How it starts

How the work usually starts.

Straightforward, direct and senior-led.

01

Review the account and the journey

Start with the goal, the current campaigns, the tracking setup and the landing pages so the real issue is clear before anything changes.

02

Prioritise the highest-impact fixes

Tighten structure, messaging, targeting and measurement before adding more spend or more platform complexity.

03

Optimise against the outcome

Improve lead quality, sales efficiency or return using cleaner data and better campaign decisions.

Credentials & certifications

Relevant qualifications and certifications.

Formal training and recognised platform credentials in areas closely connected to PPC, analytics and digital delivery.

A few common questions

A few things clients often ask before getting started.

No. I’m based in Glasgow, but I work with businesses across Scotland and the UK. The Glasgow focus reflects where I’m based, not a made-up office footprint.

Yes. In many cases that is the starting point. I’ll first look at what is already in place, what is helping, what is creating noise, and whether the best next move is refinement or a more deliberate rebuild.

Google Ads is usually the core paid-search channel, but I can also advise on other paid media where it genuinely supports the objective. The mix should follow the commercial goal, not the other way around.

Yes. PPC performance often depends on more than the campaign setup itself, so landing-page structure, calls to action, tracking logic and reporting are all fair game where they affect the outcome.

Not necessarily. Smaller budgets can work when the targeting is tight, the offer is clear and the geography is sensible. The real question is whether the spend has a realistic chance of producing a meaningful return.

It depends on the problem, the budget and the timescale. PPC usually makes sense when you need quicker demand or a clearer paid channel. SEO usually makes more sense when the priority is stronger long-term visibility and compounding search value. In some cases, the best answer is a staged combination of both.

Have a project in mind?

If you already know the challenge, send it through. If you don’t, describe the problem and I’ll suggest the best next step.