Category Archives: PPC

How to Use Generative AI for PPC

The realm of Pay-Per-Click (PPC) advertising is continually evolving, and one of the most interesting developments is the growing use of generative Artificial Intelligence (AI). This technology offers a host of benefits that can significantly enhance PPC efforts, particularly when it comes to crafting compelling ad copy. https://blog.google/products/ads-commerce/ai-powered-ads-google-marketing-live Understanding Generative AI in Ad Copy Creation […]