Category Archives: AI

How to Use Generative AI for PPC

The realm of Pay-Per-Click (PPC) advertising is continually evolving, and one of the most interesting developments is the growing use of generative Artificial Intelligence (AI). This technology offers a host of benefits that can significantly enhance PPC efforts, particularly when it comes to crafting compelling ad copy. Understanding Generative AI in Ad Copy Creation […]

How to Use Generative AI for SEO

Generative AI has the potential to reshape the landscape of SEO, opening new avenues for content creation, keyword optimisation, user engagement, technical priorities and analysis. Let’s delve into some innovative ways to leverage generative AI for your SEO efforts. Optimising Content for Voice Search Voice search is gradually becoming the norm, thanks to the proliferation […]

What is Generative AI?

Generative AI is a type of machine learning that allows computers to generate new content without explicit input from humans. Instead of relying on a pre-programmed set of responses, generative AI models learn to create their own responses based on their training data. This technology is particularly useful for creating natural language, like the human […]

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