COVID-19 has caused significant disruption to the way we live and work, and to businesses and the economy. Throughout the crisis, many companies responded to accelerated digital adoption and changing consumer needs with short-term digitally-driven solutions. Now is not the time to let off, with no permanent solution to COVID-19, rising cases and potential new restrictions on the horizon, digital will play a key role for the rest of this year, and into 2021. The shift to digital for many is here to stay.
This post first appeared on The Edinburgh Chamber of Commerce.
A “dark art”; it couldn’t be further from the truth. I’ll be the first to admit that the practice of SEO has had its ups and downs over the last few years. Google has the monopoly on search and they have changed the goal posts many times. But SEO is still one of the top digital marketing practices for return on investment.